Tasana
Buy Now, Pay Later service
About
Tasana is a Russian first BNPL app, a virtual card that let users buy now — pay later. I joined as a sole designer at pre-seed stage to help them build and launch the MVP mobile product.
Industry
Finance
Launched in early 2021, Tasana attracted 2,000+ clients in the first months, giving the team a solid case to secure investment and scale further.
Goal
Design and launch an MVP mobile product from scratch
What I did?
As the sole designer, I covered user flows, onboarding, prototypes and the overall app experience (iOS), along with a landing page.
Challenge
BNPL was new to Russian users with no local competitors. The design challenge was to introduce a new financial model that felt clear, safe, and effortless to start using.
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Transparency
Our focus was on creating a transparent design where users can trust that there are no hidden fees or unexpected charges
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Guidance
Given the sensitive nature of finance topics, the UI should be intuitive and provide clear instructions, making complex processes easy to follow
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Smooth onboarding
The design should ensure a fast and simple registration process, avoiding any overwhelming steps
The onboarding flow was designed to be fast and effortless.
Just three steps to issue a card, plus a quick carousel to build trust and explain the basics.
From the home screen, users can instantly see what they spent and how much is left.
Unpaid purchases live on a separate screen, so nothing gets lost or overlooked.
Takeaways
The Tasana project taught me how to prioritize, collaborate effectively, and solve problems creatively under tight deadlines and technical constraints. I learned how to design within MVP limitations while still support user needs.
In 2023, due to financial instability, the company pivoted and the app was taken down. That are sad news, but who knows – maybe one day we’ll see a new shining star? ✨