Pandy

Social community and mood diary app

Character design

Illustration

Animation

About

Pandy is a social app designed to help people manage their emotions. Users can track their feelings, chat anonymously on a social network, and work through negative situations that affect them.

My role

I collaborated with Pandy's CEO to create a mascot for the app.

Timeframe

Aug 2020 → Sep 2020

Tools

Figma
After Effects
Lottie

Goal

Design a mascot that reflects the spirit of Pandy

Process
Start

Brainstorm

Start

Brainstorm

Start

Brainstorm

I outlined key criteria for the illustration, focusing on creating a character that could be easily animated later without complications.

Discuss

First ideas

Discuss

First ideas

Discuss

First ideas

I presented four mascot concepts to the client, exploring different styles and expressions. Based on a user survey feedback, the client chose the option with a simplified shape (option #4)

Finalise

Exploring and testing

Finalise

Exploring and testing

Finalise

Exploring and testing

I refined the mascot's facial features to align with the app’s overall aesthetic.

On the next step, I tested the illustration to ensure the mascot could be easily customized to meet business needs.

Final solution

Usage examples

Usage examples

Usage examples

This character became the app’s mascot and an essential part of the user experience. The panda guides, calms, and advises users throughout their journey. It appears in onboarding, learning materials, and on other screens.

Animation

Animation

Animation

I also created several animation examples for promotional videos and reference purposes.

Created with AE+Lottie

Created with AE+Lottie

Created with AE+Lottie

The animations were optimized and created with AE+Lottie for easy integration to the mobile app and website.

Lottie

After Effects

Ever after

Results

Results

Results

Since 2020, the Pandy app has been updated frequently. Here are examples of recent updates featuring illustrations created by Pandy’s design team, based on my character original design:

My character design works well over time, making it easy for Pandy's team to create new illustrations

Reflection

Reflection

Reflection

Working on this project was both challenging and rewarding. While illustration may seem like just a creative task, it involved a lot of problem-solving: thinking about limits, user needs, and where the design would be used.

© Copyright 2024

© Copyright 2024